Cloudflare Appoints Carlos Torales Montero as Vice President, Head of Sales for Latin America

SAN FRANCISCO–(BUSINESS WIRE)–Cloudflare, Inc. (NYSE:NET), the security, performance and reliability company that helps build a better Internet, today announced the appointment of Carlos Torales Montero as vice president, head of Sales, Latin America, to leverage its global network and growing customer base in the region. Carlos brings over twenty years of experience in the technology industry, particularly in go-to-market strategy and talent development efforts in new markets, to drive growth and scale high performing organizations. Carlos comes to Cloudflare from Cisco, where he managed commercial and enterprise segments, product sales, and business development.

Cloudflare first invested in Latin America in 2014, expanding its network in the region by establishing a data center in Santiago, Chile. Today, Cloudflare’s global network covers over 270 cities in over 100 countries, including 36 cities in Latin America. Building on its strong network and partnerships in the region, Cloudflare plans to expand further in Latin America and continues to grow its network footprint to connect users and organizations globally.

“There is a large online market in Latin America, representing nearly 500 million Internet users. For years, Latin America has driven consistent and strong internet usage, being the fourth largest region in terms of online users in the world,” said Matthew Prince, co-founder and Cloudflare CEO. “Latin America has always been a priority for Cloudflare, establishing our network in the region early on and we’ve grown ever since. We will continue this growth, with Carlos leading our efforts, to work even more closely with our growing and expanding Latin American customer base.

“The internet is heavily used in Latin America and we have seen a huge acceleration in digital transformation. At the same time, cyber threats have increased for organizations of all types and sizes. At the end of last year, Cloudflare’s network blocked an average of nearly seven billion attacks per day in Latin America,” said Carlos Torales Montero, Vice President, Head of Sales, Latin America at Cloudflare. “The power and scale of Cloudflare’s network allows us to deliver a highly customized yet seamless security and performance platform to any organization in Latin America. I look forward to helping equip more and more customers, and our partners, with the tools that are essential to any business today.

With millions of internet properties powered by Cloudflare’s network, the company already has many customers in the region, from El Universal to financial services like Naranja and cryptocurrency services like Bitso, to retailers like Facily. and Falabella. Cloudflare is also partnering with a number of organizations to extend its security, performance and reliability platform, for example through Alestra, Cipher, NeoSecure, TD Synnex, TIVIT, etc.

“Delivering cutting-edge technology solutions to serve the IT ecosystem is at the heart of what TD Synnex does, and that’s why we’ve partnered with Cloudflare for years as they continue to deliver superior security, performance, and industry-leading Internet reliability,” said Marcos Murata, Vice President and General Manager of Mexico, Latin America and Caribbean Vendor Management at TD Synnex. “Together, we equip companies in Latin America and their users around the world. Cloudflare operates one of the largest networks in the world with a particular focus on Latin America and we are excited to continue our partnership with them as they expand even further into the LATAM region.

“There has never been so much focus on mobility, cybersecurity, and business continuity for organizations. Alestra addresses these critical elements with a comprehensive solution for Latin American businesses in partnership with Cloudflare,” said Luis Arturo Rosales, Director of Estrategia de Colaboración y Ciberseguridad at Alestra. “Cloudflare’s global network being one of the largest and most interconnected in the world, enables the delivery of these solutions in the most secure, fastest and most reliable way depending on the user’s location. With their expansion into Latin America, we are excited to continue our work with them to equip more and more customers.

“Extending cybersecurity solutions to businesses in Latin America is something we’ve been delivering with Cloudflare for years,” said Paulo Boniccu, Global Director of Sales and Marketing at Cipher. “Every business and industry is different, and that’s why Cipher uses Cloudflare’s extensive platform to deliver tailored solutions for enterprises, taking into account everything from threat actors to regulations and compliance requirements. From financial services to manufacturing, healthcare, logistics, energy and utilities, we’re excited to equip more Latin American businesses with Cloudflare.

“TIVIT positions itself in the market as a one-stop-shop company, present in ten Latin American countries, helping large customers solve their business challenges. This requires that we continue to support them with innovative solutions and, in partnership with Cloudflare, grow and drive business in the region,” said Daniel Galante, TIVIT Executive Director and Head of Cloud Solutions and CyberSec. “We’ve seen how this can be achieved by extending Cloudflare’s platform that encompasses the Internet security, performance, and reliability solutions businesses need to move forward. We are excited to see Cloudflare further expand its business in Latin America, the results will certainly be excellent.

“There is a wide and sophisticated range of cyber threats present in the business landscape, and this applies to organizations of varying sizes and business orientations. We have partnered with Cloudflare to provide protection capabilities to organizations in Latin America through their comprehensive platform addressing today’s emerging threats,” said Rogerio Reis, Head of Sales and Delivery at NeoSecure . “NeoSecure is the largest cybersecurity company in the Latin America region, specializing in managed services, and we are excited to serve even more customers as Cloudflare continues to expand in the region.

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About Cloudflare

Cloudflare, Inc. ( / @cloudflare) is on a mission to help build a better Internet. Cloudflare’s suite of products protects and accelerates any online Internet application without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare have all web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see a significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s 2018 Best Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company in 2019. Based in San Francisco, CA, Cloudflare has offices in Austin, TX, Champaign , IL, New York, NY, San Jose, California, Seattle, WA, Washington, DC, Toronto, Lisbon, London, Munich, Paris, Beijing, Singapore, Sydney and Tokyo.

Forward-looking statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements involve substantial risks and uncertainties. In some cases, you can identify forward-looking statements because they contain words such as “may”, “will”, “should”, “expect”, “explore”, “plan”, “anticipate”, “could”, “intend”, “target”, “project”, “contemplate”, “believe”, “estimate”, “predict”, “potential” or “continue”, or the negative of these words , or other similar terms or expressions that relate to our expectations, strategy, plans or intentions. However, not all forward-looking statements contain these identifying words. Forward-looking statements expressed or implied in this press release include, but are not limited to, statements regarding the capabilities and effectiveness of Cloudflare’s products and technologies, and the benefits to Cloudflare’s customers of using the products. and technology, the growth of the Latin American market for products and technologies, the potential growth of Cloudflare’s business, network and operations in Latin America, Cloudflare’s plans and objectives and the timing of expansion its business, network and operations in Latin America, Cloudflare’s technology development, future operations, growth, initiatives or strategies, and comments from Cloudflare’s CEO and others. Our actual results could differ materially from those indicated or implied in the forward-looking statements due to a number of factors, including, but not limited to, the risks detailed in our filings with the Securities and Exchange. Commission (SEC), including our Quarterly Report on Form 10-Q filed on May 5, 2022, as well as other filings we may make from time to time with the SEC.

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