Big Sync Music expands into Latin America with Patricia Portaro at the helm

Photo credit: Mike Swigunski

Big Sync Music is expanding its team in Latin America, bringing in Patricia Portaro as Head of Music Supervision, LATAM.

Big Sync Music is one of the fastest growing global music agencies serving brands like Unilever and L’Oréal. The expansion of its Latin American team also includes Javier Andrade as Project Manager of Partnerships. In her new role, Patricia Portaro will oversee all of Big Sync’s upcoming film, television and sports projects. Andrade will lead all creative music production for Big Sync clients in Argentina.

The team also consists of Alex Menck, Americas Manager, Lorenzo Lautz, Music Supervisor, Telma Pafume, Permissions Coordinator, as well as broader field support staff. Recent projects executed by the team include managing music supervision for LOV3, which recently premiered on Amazon Prime and Back to 15 for Netflix.

“Big Sync has been a trusted channel for music and brands for many years, and I look forward to further expanding their presence in the LATAM region with the creative and talented team we have in place,” says Portaro. “I aim to elevate the brand by leveraging my network and working directly with labels and publishers.”

Patricia Portaro has been a coveted music supervisor and licensing specialist for over 15 years. She has worked on over 200 film and television projects in the US, UK and Latin America. Some of the highlights of his work include BABENCO SOMEONE MUST LISTEN TO THE HEART AND SAY STOP (2020) and PELÉ (2021).

Andrade began his career as an Argentinian journalist who wrote and hosted the first pan-regional music news television program for MTV Latin America. More recently, Andrade acted as a music expert and consultant for the music programming department of DirecTV Latin America.

“Although Big Sync was initially established in the UK, our global presence has grown significantly over the years and we have already worked on several notable campaigns for Unilever and other brands in Brazil, Argentina and beyond. beyond,” said Dominic Caisley, CEO. by Big Sync Music.

“With more and more brands, agencies, television and film companies asking us to help them with their projects in this region, it is only natural for us to build a larger dedicated team to serve these opportunities. As Big Sync continues to make LATAM long and short form content a priority for 2022, the roles of Patricia and Javier will be invaluable in building that portfolio.